The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia, Thailand and Philippines – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
About the job
We want to fill this regional position with an extremely commercial enthusiast who can support on the data analysis of customer shopping behaviour phygitally to ensure best customer experience and to maximise sales.
To provide the commercial team with data driven analysis in the framework of the customer experience map, and show insights in where we can improve either in sales, or our customer experience.
Research and analyse customer behaviour online using competitive insights, retail trends and internal performance analysis to provide input to the web development team for improvements.
Monitor the market competitors and provide regular information to identify areas to improve in IKEA’s ecommerce sales channels. Apply critical thinking to make recommendations for improving our processes, services and promotions.
Establish the causes of poor customer shopping experience and secure that all stakeholders take responsibility to ensure that they do not re-occur, including the elimination of operational reasons for returns, associated costs and reduction of cancelled orders.
Partner with functions (e.g. PR, Global web team, Customer relations, Ecommerce and Digital marketing) across the organization to define and develop relevant analysis in order to optimize web content and functionality. (e.g. inspiration level and local relevance of web content, completeness of product details)
Interested in data analysis & customer behaviour online and offline.
Interested in the digital platform and have knowledge of analytic tools (eg. Google Analytics/ Content Square).
Knowledge on visualization tools (e.g. QlikSense/ Data Studio) to demonstrate and share the analysis findings.
Strong communicator with capacity to influence decisions and create energy and commitment within the organisation.
Passionate about people’s everyday life at home and in how IKEA home furnishings reflect this.